1. Integrity
Members shall:
- - Uphold the highest standards of honesty and integrity in all professional and personal interactions.
- - Ensure that all communications audits provide an accurate and impartial representation of the organization’s communication practices and effectiveness.
2. Objectivity
Members shall:
- - Maintain an impartial and unbiased attitude in performing communication audits.
- - Conduct audits without bias, adhering to established guidelines and avoiding conflicts of interest.
3. Confidentiality
Members shall:
- - Respect the confidentiality of information acquired during the course of their work.
- - Protect sensitive information while ensuring that all material aspects of communication practices are fully disclosed in audit reports.
4. Professional Competence and Prudence
Members shall:
- - Maintain high standards of professional knowledge and skill in communications auditing.
- - Exercise caution in evaluating communication risks and opportunities.
5. Consistency and Permanence
Members shall:
- - Apply consistent auditing methods and practices over time to ensure reliable and comparable assessments of communication strategies.
6. Transparency
Members shall:
- - Promote transparency in their audit processes and findings.
- - Communicate audit results clearly and objectively to stakeholders.
7. Accountability
Members shall:
- - Be accountable for their actions and decisions and accept responsibility for their professional conduct.
- - Ensure that their work is accurate, complete, and supported by sufficient and appropriate evidence.
8. Periodicity and Continuity
Members shall:
- - Perform communications audits at regular intervals.
- - Assume that the organization’s communication strategies will continue to evolve.
9. Utmost Good Faith
Members shall:
- - Operate under the assumption that all parties involved in the communications audit are acting honestly and in good faith.
10. Respect
Members shall:
- - Treat all individuals with respect and dignity.
- - Foster an inclusive and collaborative professional environment.
11. Innovation
Members shall:
- - Encourage and embrace innovation in communication audit practices.
- - Stay informed about emerging trends and technologies that can enhance audit effectiveness.
12. Advocacy
Members shall:
- - Advocate for the value and importance of communication audits in improving organizational effectiveness.
- - Support the development and recognition of the communication auditing profession.
